Core pack · Marketing cut

Role Card v4.5

Academy v3.9.9

Trailer

High-impact marketing cuts — teaser spine, button moments, stills-first valid, platform variants without reopening the cut.

Educational module for Grok Imagine Cinematic Studio. Teaches teaser spine, button moments, stills-first shipping, platform variants, and Delivery handoff — pairs with Stitch, Sonic, and Editing craft.

Start lessons Editing craft Sonic Delivery

Module progress

0 of 8 lessons

I will use Go-set only, end on a button, and treat stills teasers as shippable.

Trailer pipeline

Promise → duration → Go-set → spine → edit → audio → variants

Promise

One logline

→

Duration

6 / 15 / 20 / 30s

→

Go-set

QA stills + clips

→

Spine

Geo → ID → button

→

Edit

Hard cuts · timing

→

Audio

Hits · pocket · button

→

Variants

16:9 + 9:16

→

Handoff

Delivery packet

Non-negotiable protocols

Role Card v4.5 — load before marketing cut

GO_SET_ONLY

Only Chain QA Go clips and locked stills enter the trailer EDL — no draft freestyle.

Trailers amplify fails. Weak identity in a teaser becomes the brand memory.

STILLS_TEASER_VALID

A stills-only montage with hard cuts (and optional Ken Burns) is a full trailer deliverable.

Quota and gates often land stills before video. Marketing does not wait for 1.5 heroes.

SPINE_ORDER

Default spine: geography wide → character medium → identity/emotion peak → optional motion → button.

Random cool shots read as trailer sludge. Order is half the cut.

BUTTON_LAST

End on a single button image or line — logo/title card, face lock, or question — never on mid-action mush.

Memory sticks to the last frame. Waste it and the teaser forgets itself.

HARD_CUT_DEFAULT

Prefer hard cuts. Use dissolves/smash only with intent; soft dissolves kill urgency in short teasers.

Most Studio teasers live on rhythm and shot choice, not transition candy.

DURATION_BUDGET

Lock target length first (6 / 15 / 20 / 30s). Cut to time before polish and multi-ratio export.

Platforms and ads reject over-length; endless cuts never ship.

ONE_PROMISE

One logline promise per teaser. Do not pitch three genres in fifteen seconds.

Confused teasers convert worse than quiet clear ones.

AUDIO_POCKETS

Score needs a pocket before the button; hits land on cuts and the end card — pair with Sonic.

Wall-to-wall bed flattens the button moment.

PLATFORM_VARIANTS

Plan masters: scope/16:9 hero + 9:16 vertical. Do not stretch; reframe from locked plates when possible.

Social and theatrical need different compositions, not a squash.

TRAILER_HANDOFF

Export spine EDL, button still id, duration, platform list, and Sonic brief into Delivery.

Marketing and client export need a package, not a vibe.

Lessons

8 steps · mark complete as you practice

Lesson 01

Why trailer is a product

A teaser is a marketing product with a duration, promise, and button — not leftover clips.

4 min

Trailers convert attention; they are not assembly outtakes.
Stills-first teasers ship when video is late.
Activate Trailer Director when Go-set assets exist.

Drill

Write one-sentence promise for a neon alley chase teaser.

Pack agents

Marketing cut crew — trailer, assembly, key art, sonic, quota

Trailer Teaser Director

Owns teaser spine, button, and marketing cut structure.

ACTIVATE TRAILER_DIRECTOR

Spine

Button

Duration

Platform Variants

Assembly Editor

Builds EDL only from Go-set stills/clips for the teaser.

ACTIVATE ASSEMBLY_EDITOR

Go-set EDL

Hard Cut

Timing

Picture Lock

Key Art Director

Title/button still and poster language aligned to teaser promise.

ACTIVATE KEY_ART_DIRECTOR

Button Still

Title Lock

Poster Frame

Brand Color

Sonic Architect

Beds, hits, and pocket before button for trailer energy.

ACTIVATE SONIC_ARCHITECT

Hits

Pockets

Button Drop

Silent Valid

Workflow Quota Optimizer

Stills-first teaser plan when video seconds are scarce.

ACTIVATE QUOTA_OPTIMIZER

Stills First

Hero Queue

Duration Budget

Reserve

Spine builder

Toggle beats — motion optional; button required

4 beats

Trailer handoff builder

Promise + spine → copy TRAILER_HANDOFF for Delivery

schema · trailer_handoff

Project slug *One promise (logline) *Target duration *Spine order *Button *Go-set assets *Platforms *Audio plan *Cut grammar *

Trailer packet

Copy into Delivery notes

TRAILER_HANDOFF
stamp: {{timestamp}}
project: neon-alley-chase
promise: A runner has one night to clear a neon debt.
duration: 15s
spine: wide alley → med runner → CU face → title button
button: title card NEON DEBT · 2.5s hold
go_set_assets: 3 quality stills · button still · optional 6s Go clip
platforms: 16:9 web · 9:16 social
audio_plan: pulse bed · hard hits · pocket before button
cut_grammar: all hard cuts · smash into button

policy: GO_SET_ONLY · STILLS_TEASER_VALID · SPINE_ORDER · BUTTON_LAST · HARD_CUT_DEFAULT
next: Sonic pocket/button · Polish masters · Delivery checklist

Activation lab

Copy-ready templates for stills, hybrid, vertical, handoff

Project slug

ACTIVATE TRAILER_DIRECTOR
ACTIVATE ASSEMBLY_EDITOR

Project: neon-alley-chase
Build teaser from Go-set only.
Spine: geography → character → identity peak → button.
Hard cut default. Stills-first valid.
Output: ordered EDL · durations · button still id.

Module quiz

8 checks · best score saved in progress

Question 1 / 8Score 0

What may enter a trailer EDL?

One promise. Spine. Button. Ship the cut.

Go-set only. Stills valid. Hard cuts. Pocket before the button.

Stitch Sonic Delivery